Nairobi, Kenya, November 12- Every November, a wave of discounts takes over stores and online retailers in what’s now known as Black November. But how did a one-day shopping event—Black Friday—turn into a month-long sale?
The Origin of Black Friday
Black Friday began in the U.S. in the 1960s, marking the start of the holiday shopping season the day after Thanksgiving. The term “Black Friday” was initially used by police in Philadelphia to describe the post-holiday shopping crowds, but it later gained positive connotations as retailers saw profits, or went “in the black.” By the 1980s, it was widely embraced across the U.S., and it later spread globally through online sales.
The Rise of Black November
With Black Friday’s popularity, retailers saw an opportunity to extend discounts, leading to Black November. Starting deals earlier in the month allows for more relaxed shopping, less crowded stores, and increased sales opportunities for retailers.
Why Black November Matters for Shoppers
Black November gives shoppers time to plan and find great deals on items for holiday gifting, essentials, and big-ticket items. Discounts are often even better than on Black Friday itself, and shoppers avoid the frenzy of a one-day sale.
Tips for Black November Shopping
- Make a Wishlist: Decide what you need ahead of time.
- Compare Prices: Check for the best deals.
- Sign Up for Alerts: Stay on top of flash sales and discounts.
Whether you’re shopping for yourself or prepping for the holiday season, Black November offers fantastic savings opportunities. Happy shopping!
