Nairobi, July 17- YouTube has announced major changes to its monetisation rules, targeting videos created using Artificial Intelligence (AI) and low-effort compilations.
In its latest policy update, YouTube confirmed that only creators who produce original content with genuine human voices will qualify for monetisation under the YouTube Partner Program (YPP). The platform clarified that reused or mass-produced content, including repetitive compilations, will no longer be eligible.
“YouTube has always required original and authentic content for monetisation,” the company said. “From July 15, 2025, we are refining our guidelines to better spot inauthentic, repetitive, and mass-produced content.”
YouTube says the new rules are meant to protect genuine creators and improve viewer experience.
Rene Ritchie, YouTube’s official creator liaison, explained that this is simply an update to enforce existing standards more effectively. “This is a minor update that sharpens how we detect spammy or repetitive videos. Content like this has already been ineligible for monetisation, as viewers often consider it spam,” he stated.
The new rules do not ban the use of AI tools but aim to cut out low-quality content. Videos that will now lose monetisation include AI-generated visuals or audio, reused content without meaningful edits, and compilations with minimal creativity.
Content that lacks significant human input such as automated voiceovers on static images or AI narration will also be demonetised.
Additionally, creators will now be required to disclose if their videos include realistic synthetic or altered media made using AI.
To remain eligible for monetisation, YouTube says creators must produce unique, original content with human voices, personal commentary, insights, or analysis. Videos that include behind-the-scenes footage or explain the creative process will also have a higher chance of remaining monetised.
